Organizations have been accumulating large amounts of data in their operational systems. Some are structured data sitting in relational databases but an even larger amount is lying in shared folders in the form of unstructured data. Without the aid of analytics, artificial intelligence (AI), and machine learning(ML), this data will remain untapped. 

The untapped potential of Artificial Intelligence (AI) and Machine Learning (ML) cannot be overstated when it comes to analytics. While many businesses have experimented with AI/ML in analytics, few have fully implemented a business plan that includes them.

Artificial intelligence (AI) and machine learning (ML) applications bridge the gap between analytics, data science, and automation. As a result, successful digital changes in an increasingly technological world are accelerated. The advantages of AI/ML in analytics carry many benefits such as new client acquisition and retention of lucrative clients, better understanding the preferences of their customers to tailor their products and services, and improve customer service, among a few. 

By 2025, according to Global Solutions, AI will drive 95% of customer interactions. Three out of four C-level executives told Accenture that if they don’t build up their AI capabilities in the next five years, they risk going out of business. How can you accomplish this when talent is scarce, ethical challenges abound, and technology evolves faster than CIOs can deploy it? 

So getting AI into action is considered an immediate need for organizations to operate smoothly and efficiently. In this short read, we shall explore the details of AI and ML.

Artificial Intelligence (AI)

Artificial intelligence allows machines to learn from the tasks executed, adapt to new inputs, and perform job that humans do. AI allows the software to learn autonomously by finding patterns in data by combining massive amounts of data with fast, repeated processing and sophisticated algorithms. Digital assistants, chatbots, and robots are all examples of AI in use today.

Machine Learning (ML) is a branch of AI that uses neural networks and statistical analysis to uncover hidden patterns in data without being explicitly taught to look for or draw conclusions. It automates the process of creating analytical models.

Natural Language Processing (NLP) is the ability of a machine to analyze, understand, and synthesize human language, including speech.

Deep Learning (DL) is a type of ML that involves employing vast neural networks with many layers of processing units to enable machines to acquire self-learning skills from large volumes of data. Image and speech recognition are two common uses.

With machine learning, customer segmentation and targeting can be improved through analytics. AI/ML technologies have become critical in the retail industry to serve customers better. Chatbots, for example, are becoming increasingly important in the retail sector. Chatbots, which have been developed over the years owing to AI, use machine learning to understand consumer demands and aid sales.

AI/ML can now process large amounts of data at scale thanks to cloud-based platforms like Google Cloud. The more data a system collects, the better it learns to serve businesses. “AI might potentially produce an additional economic output of roughly $13 trillion by 2030,” according to McKinsey.

Importance of Artificial Intelligence and Machine Learning (ML)

  • Rise in productivity

Data is the lifeline of an organization, but equally important is the ability to mine it for business insights that can be applied to take the key decisions and steer company direction. The obstacles that analytics teams encounter are numerous. Manual data preparation, for example, takes too long; therefore, automating the process enables more trustworthy data to be simplified with more efficient use of resources. Even in fields like healthcare, machine learning can aid in analyzing data to detect diseases in the early stages among patients. A smart analytics platform with AI/ML capabilities can be built up or used to improve performance.

  • Data Analytics

The power of ML and AI reduces the amount of time it takes to collect data. AI/ML can also be used by businesses to eliminate data redundancy. Predictive analysis and workflows become easier to manage with improved analytics. Integrating predictive, prescriptive, and causal insights into corporate reporting and enterprise applications improve a company’s capacity to make data-driven decisions.

Machine learning capabilities are built-in to several cloud-based platforms. For example, Google Cloud’s machine learning solutions may help you create, implement, and scale more effective AI models. The value of AI/ML in analytics cannot be overstated, particularly when overcoming difficult challenges and keeping up with a fast-changing marketplace.

  • Enhanced Customer Experience

The advantages of AI/ML in analytics can also be found in customer-centric projects. Let’s face it: today’s customer has come to demand a more tailored experience. Personalization can be aided by machine learning and artificial intelligence technologies. These customized offers, which benefit from AI/ML, are able to attract and retain clients better than traditional selling.

With the knowledge that customers are more inclined to acquire customized products, advanced analytics with AI/ML are vital to digital marketing. The benefits of AI/ML in analytics go beyond improving the user experience. These tools can be used to automate dynamic pricing and even train chatbots to respond to client questions.

  • Financial Services

Machine learning’s transformational promise is prompting the financial services industry to embrace it wholeheartedly. Financial organizations are using AI/ML to improve their predictive models instead of depending on human workers because AI/ML can process massive amounts of data, optimize processes and reduce fraudulent financial transactions. In many ways, machine learning can assist banks, insurers, and investors in making better decisions such as:

  1. Keeping track of customer feedback
  2. Taking action in response to market conditions
  3. Risk assessment
  4. Staying competitive by innovating.

Financial organizations are increasingly using machine learning for portfolio management tasks such as forecasting trade volatility and managing wealth and assets. These algorithms are capable of detecting patterns faster than humans and reacting in real-time. 

Some benefits of applying AI/ML in the Financial Services business are:

  1. Less prejudicial when dealing with data

Decisions made by human beings can sometimes be subjective or prejudicial based on nationality or age. This will never happen with AI/ML. This impartiality can be particularly useful in the Loan Department for example where loans are processed by AI/ML purely based on facts related to creditworthiness. 

  1. AI/ML is fast compared to manual labor because AI/ML models work in real-time. The behavior of millions of users can be predicted within seconds. 
  2. Optimum cost versus benefit

Because AI/ML processes replace manual workers or compliment them and work at high speeds, they are far more cost-effective than purely manual processes subject to prejudice and prone to errors.

  1. High Scalability

AI/ML is capable of managing a large number of microsegments thus enabling a large number of clients to receive individual attention and services.

  1. Improved customer loyalty

AI/ML enables you to better understand the needs and individual preferences of clients thus enabling you to make decisions in real-time and with improved customer participation. It has been shown for example that AI/ML-based product recommendation engines can give customers a personalized experience and increase revenues. be used  


In the following decade, the impact of AI will be amplified as nearly every industry transforms its basic processes and business models to make use of artificial intelligence and machine learning. Business creativity, implementation, and management are currently the bottlenecks. Business leaders must have a strategy for using AI in their organizations. Initial AI projects may be delayed or under-delivered, but organizations that ignore AI risk becoming non-competitive